Parisfirst was commissioned to support Bastow communications in the development of impact stories and social media over 24 months.
A Communications Plan was developed to plan the production of impact stories and social media posts for Bastow. It also included a search engine optimisation (SEO) plan to address content optimisation on the Bastow website for users searching for information or courses on the Bastow website.
An online Communications Schedule was established to manage the regular production of impact stories for publishing on the Bastow website and daily/weekly/monthly/pre-course social media posts relevant to upcoming courses and related educational research more effectively.
In partnership with the Bastow Comms team and with the intention of establishing standards for Bastow content development now and in the future, Parisfirst developed the Bastow guidelines and protocols for writers commissioned by Bastow to write impact stories, online news stories and social media posts.
Parisfirst, in consultation with the Comms team, has managed the interview scheduling process, written impact stories and edited/ reworked them to a final version as well as managing the development of 2 – 3 minute impact case studies videos for the past 24 months.
Over the past eight months we have written and monitored social media posts to focus on promoting Bastow through general posts, course specific posts and relevant research posts from Professional Practice, Twilight events, audience specific posts on Twitter, Facebook, blog, LinkedIn, public YouTube videos.
© 2017 Parisfirst Partners