User research

Our job is to understand your audience better than anyone.

We have an agile approach to user research. We segment, we profile, we define audiences. We then customise our research approach, our materials and our delivery to meet the needs of the target cohort.

User research

How we do it

Focus groups

Focus groups

Take it back to the core: the user. Well planned and well executed focus groups deliver real insights. Regardless of position, background or circumstance, we pride ourselves on sensitivity and good relationships with users. We get the right mix in the room and get them talking.

Surveys

Surveys

The way to get more voices heard quickly. We target the cohorts you want to hear from and create meaningful online surveys that do more than just tick boxes. Our analysis of the results gives you the volume and the quality you’re after.

Stakeholder consultation

Stakeholder consultation

We work with the gamut of stakeholders and quickly adapt to any organisational issues. Sometimes it’s one-on-one interviews that get results; others it’s Skype, telephone online or email. In stakeholder workshops, we get the right mix in every group. We know how to get useful results from consulting with your people – input which translates directly into pragmatic, workable strategies for your organisation’s needs.

Site analytics

Site analytics

Who’s viewing your content? Site analytics can be invaluable in figuring out how many people visit your website, how often, and whether they’re finding what they need. We know how to not only get the data, but how to interpret it so you can make your site the best it can be.