Content

Content is King and we take your content needs and run with them.

We plan content. To make sure your content will happen – even long after we’re gone - we do content audits, content plans documenting requirements and communication objectives, produce online style guides, content guidelines and process documentation.

We create content. That’s writing, editing, metadata schema, classification, indexing, design of content templates and content population.

Content

How we do it

Digital strategies

Digital content strategies

We write digital content strategies to define the strategic goals, processes and governance required to guide the efficient and sustainable delivery of content on your websites and social channels.

The strategy describes content development policies, guidelines and tools required when planning and the priorities for editorial, long-term and seasonal content, as well as day-to-day operations and risks if content is not accurate or correct.

We also develop and define detailed content types for descriptive, interactive and messaging content and related content templates.




ourwork

Content audit

We conduct audits of website content to produce a spreadsheet of all content pages and assets, including duplicated and out-of-date pages, gaps and recommended content for retirement based on analysis of analytics and business objectives. This forms the basis for a content master plan to map your new content and content for repurposing and migration to your new information architecture.

Governance

Content development plan

We write content plans for developing and migrating content to a website. The plan confirms the scope of new content (based on the content audit), the content development stages, general approach, roles and responsibilities, workflow and timeline for content delivery.

Content management

Content writing, editing, optimising, tagging and proofing

We write, edit, optimise, tag and proof content using online content modelling tools (for example, GatherContent) to streamline content production to effectively organise, structure, produce, manage and migrate your content to a new website. We develop a custom controlled vocabulary through analysis of Google analytics and industry thesauri so content writers can optimise content and improve SEO.

One on one

Content testing

We test the content we write. That’s right UX-led content! Content testing validates the content types and the right approach to writing content so content quality and usability is high.

We measure:

  • Tone and style (is it appropriate?)
  • Comprehension and readability (do people understand?)
  • Usefulness and confidence (can they complete the task?)
  • Organisation (is the layout and structure clear?).

We also analyse your customers’ attitudes to new content by getting them to rate the content’s ability to inspire, the impact and value of the content, and the personality of the brand or organisation.